@alexanderincolor
FILMS
Emotionally resonant and visually striking.
Films 4,000 years in the making.
STORIES
What makes these stories belong. The principles every film, essay, and moment are built on.
Authentic Storytelling.
So much coverage of Israel is told by people who lack authenticity. By journalists flying in. By "talking heads" with "talking points." By voices reporting on a world they don't belong to. But authenticity is not a style choice. It is the precondition. Stories about this land and people cannot be told from the outside without losing what makes them real.
Captured Cinematically
The audience should feel the story. Cinema is not a finish. It is the form the work takes from the first frame. Image, light, sound, and silence. Weighted the way they would be in a feature film. Built slowly and composed deliberately. Content can be made fast. Cinema cannot.
Biblically Robust
The story of Israel did not begin at the founding of the State in 1948, nor with the Holocaust. It began with Abraham, 4,000 years ago, and it continues to unfold today. The audience should not be asked to believe anything, but invited to see what is already here.
Refreshingly Relevant
The story is not behind us. It is unfolding right now, in real time, and we're all part of it. Not in a textbook. Not in a news cycle. But right now. In the streets and in the stories we often miss. Refreshingly relevant means bringing a modern frame to Israel that allows us to experience it with relatable clarity.
ABOUT
Behind the Story.
Alexander Schwartz
Alex moved to Israel at 19 with no Hebrew, no background in Judaism, and no connection to Israel, he came only with a desire for adventure. He studied in yeshiva, served in the IDF, and explored every inch of the Land of Israel before returning to the U.S. to complete rabbinic studies, found his first business, and earn his MBA.
But when October 7th happened, he submitted his final exam and boarded a flight back to Israel. Over the next year, Alex operated deep inside enemy territory with some of the IDF's most elite units, spending more time in Gaza and Lebanon than in Israel. But Alex was always, underneath everything, a storyteller.
Home from the war, he became obsessed with answering one question: how do you take what he had seen, lived, and learned, and bring it to the millions of people around the world who feel pulled toward this land and people but can't quite reach it? Thus @alexanderincolor was born. Cinematic storytelling rooted in lived experience, biblical depth, and a perspective that comes from someone who crossed every distance to be there.